ONLINE JOURNALISM:-

       Online Journalism is also known as Digital Journalism. It is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like news, games, and disseminated through digital media technology.

IMPACT ON READERS :-


Digital journalism allows for connection and discussion at levels that print does not offer on its own. People can comment on articles and start discussion boards to discuss articles. Before the Internet, spontaneous discussion between readers who had never met was impossible. The process of discussing a news item is a big portion of what makes for digital journalism. People add to the story and connect with other people who want to discuss the topic.
Digital journalism creates an opportunity for niche audiences, allowing people to have more options as to what to view and read.


IMPLICATIONS ON ONLINE JOURNALISM:-
 
Digitization is currently causing many changes to traditional journalistic practice. The labour of journalists in general is becoming increasingly dependant on digital journalism. Scholars outline that this is actually a change to the execution of journalism and not the conception part of the labour process.They also contend that this is simply the de-skilling of some skills and the up-skilling of others. This theory is in contention to the notion that technological determinism is negatively effecting journalism, as it should be understood that it is just changing the traditional skill set. Communication scholar Nicole Cohen believes there are several trends putting pressure on this traditional skill set. Some of which being outsourcing, algorithms, and automation.Although she believes that technology could be used to improve Journalism, she feels the current trends in digital journalism are so far affecting the practice in a negative way.

Here is a video of Online Journalism and The New Rules of The Game presented by Nandagopal Rajan during a TEDx IIM Indore Mumbai event

https://www.youtube.com/watch?v=aa00673C9-o